Toyota "Recall" Buzz+Coverage on Social Web Dwindling
Of course, they sit on a tenuous position where the conversation could renew all over again with another crash or issue. They were prob smart to proactively issue the recalls on everything and just...
View ArticleToyota Star Safety System
Latest TV spots: “Our comprehensive Star Safety System is now standard in every one of our cars.” More here. Click here to view the embedded video.
View ArticleOnStar announces Bluetooth voice app, reads your Facebook messages to you —...
Texting while driving is deadly, for serious. But, letting someone else read to you is rather less risky, and talking isn’t so bad either — in moderation, anyway. Bring those two together and you have...
View Article‘Talking’ Cars Are Coming Soon to Keep Us Safe
The next generation of car safety technology won’t just talk to us. It will carry on a conversation with other cars on our behalf… It won’t be long before our cars “talk” to each other, keeping tabs on...
View ArticleMercedes-Benz Transparent Walls
In Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses – making it possible for oncoming drivers to ‘see through...
View ArticleMercedes Benz Transparent Walls demonstrate "pre-safe" technology
To advertise their new ‘Pre-Safe’ technology in which the car identifies hazards before the driver possibly could, Mercedes Benz set up ’Transparent Walls’. This involved creating live projections on...
View ArticleVolkswagen Demonstrates Car Technology in AR Print Ad Test Drive
Click here to view the embedded video. Wanting to convey the innovation of the brand, Volkswagen have created the first test drive within a print advert, using smartphone technology. VW created an app...
View ArticleLexus engineers education, entertainment in interactive iAd
MobileMarketer notes: Toyota Corp.’s Lexus is demonstrating safe driving education through games and video in its iAd campaign for the LFA model. Lexus uses exercises to test reaction time, focus and...
View ArticleLuxury cars fail crash test
Automakers continue to report discouraging news regarding driver safety. MSN Money notes: The auto industry has had its fair share of trials lately, as trusted motor companies like Ford (F +0.43%) and...
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